Playrix is an international developer of free-to-play mobile games headquartered in Dublin. ^[3][4]. The company has offices in Moscow, St. Petersburg, Dublin, Almaty, Yerevan, Kyiv, Vologda, Voronezh, Ivanovo, Kaliningrad, Petrozavodsk, Kharkiv, Novosibirsk, Chelyabinsk, Veliky Novgorod, Rostov-on-Don, and Minsk.^[3] At present, Playrix has over 2,000^[5] employees working from its offices or remotely.^[6]

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History[edit]

The company was founded by Dmitry and Igor Bukhman in 2004 in Vologda, Russia.^[6] Playrix originally specialized in developing casual computer games.

Since 2011,^[7] the company has been developing free-to-play games for smartphones and tablets. Little acre walkthrough.

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In 2013 Playrix launched Township, its first free-to-play mobile game in the App Store for iPhone, iPad, and iPod touch. It later became available on Google Play,^[8] the Amazon Appstore,^[9] the Mac App Store,^[10][11] and the Windows Phone Store.^[12] The game is a combination of city-building and farming.

In April 2015, the company announced^[13] the launch of its second free-to-play mobile project. Fishdom: Deep Dive,^[14] a match-3 puzzle game, was released worldwide in the App Store in August 2015.^[15]

In August 2016, Playrix released another^[16] match-3 game — Gardenscapes.

In September 2016, the company became the highest grossing mobile game developer in the CIS and Baltic states region according to App Annie.^[17] In the second quarter, Playrix ranked in the Top 20 biggest mobile game developers in the world.^[18]

In summer 2017, the company launched Homescapes — a Gardenscapes spin-off that is also a match-3 game.^[19]

In August 2017, the company became the leading mobile game publisher in Europe^[20] based on revenue from Google Play and the App Store. In 2018 Playrix became the No. 9 highest grossing game publisher globally on iOS and Android.^[21][22]

In April 2019, Igor and Dmitry Bukhman made it onto the Bloomberg billionaire index. Their net worth is $1.4 billion each.^[6] Around the same year, they began releasing low-quality advertisements for all of their games, which were not only misleading but also illegal according to many users.^[23] When Playrix is asked about why they decided to put up these kinds of ads, they simply leave behind automated messages or don't respond at all for fear of getting copyright infringement from larger companies.

And in fall of 2019, Playrix has launched a new free-to-play game called Wildscapes. It's also a match-3 game like Homescapes and Gardenscapes. Much like its predecessors, it also falls victim to false advertising.

Games[edit]

• Manor Matters (Soft Launch)

Awards[edit]

• In 2014, Township was named one of the best Mac games of the year according to Apple.^[24]
• By the end of 2016, Fishdom was on the Top Trending list according to Google Play.^[25]
• In 2016, Gardenscapes was listed as one of the best apps in the Best Games category on iPad Russia in the App Store^[26] and in the Most Irresistible category on Google Play.^[14]
• In 2016, Gardenscapes was named Game of the Year by Facebook.^[27]
• In 2018, Gardenscapes won in the Best Game Management & Live Ops category at the Mobile Games Awards.^[28]

References[edit]

1. ^Владислав Новый, Дмитрий ШестоперовPlayrix выросла в рейтингахКоммерсантъ
2. ^Anastasia KarpovaКак братья Бухманы построили одну из крупнейших игровых компаний в мире — Playrix — и стали миллиардерамиForbes (Россия)
3. ^ ^ab'Playrix Games'. Playrix. Retrieved 2019-07-12.
4. ^''В России наши игры в топе. Но бренд не знает почти никто' Два брата из Вологды сделали компанию Playrix и попали в список миллиардеров Bloomberg'. meduza.io. Retrieved 2019-07-15.
5. ^'Как братья Бухманы построили одну из крупнейших игровых компаний в мире — Playrix — и стали миллиардерами'. www.forbes.ru (in Russian). Retrieved 2020-04-01.
6. ^ ^abc'Russian Gamer Brothers Are the Newest Hidden Billionaires'. 2019-07-11. Retrieved 2019-07-12.
7. ^'Company - Playrix'. www.playrix.com. Retrieved 2019-07-12.
8. ^'Township - Apps on Google Play'. play.google.com. Retrieved 2019-07-12.
9. ^'Township'. www.amazon.com. Retrieved 2019-07-12.
10. ^'Township: Farm & City Building'. App Store. Retrieved 2019-07-12.
11. ^'Township: Farm & City Building'. Mac App Store (in Russian). Retrieved 2019-07-12.
12. ^'Township — Microsoft Store'. Microsoft Store (in Russian). Retrieved 2019-07-12.
13. ^'Playrix: 'Fishdom: Deep Dive была готова почти 2 года назад''. app2top.ru (in Russian). Retrieved 2019-07-15.
14. ^ ^abFishdom: Deep Dive release
15. ^'Fishdom and Gardenscapes have been featured in Apple's and Google's Best of 2016 lists! :)'. www.facebook.com. Retrieved 2019-07-15.
16. ^'Playrix анонсировала новую три-в-ряд — Gardenscapes'. app2top.ru (in Russian). Retrieved 2019-07-15.
17. ^'Game of The Year'. Facebook. 21 December 2016.
18. ^'Russia, CIS and Baltic Publishers Outpace the Global Gaming Market'. App Annie Content. Retrieved 2017-09-25.
19. ^'Gardenscapes developer Playrix soft-launches sequel Homescapes'. pocketgamer.biz. Retrieved 2017-09-25.
20. ^Михайлова, Лера (2017-10-13). 'Российская Playrix возглавила рейтинг европейских издателей игр по объему доходов в августе 2017 года'. vc.ru. Retrieved 2017-10-22.
21. ^'App Annie's Top 52 Publishers of 2018 App Annie Blog'. App Annie Content. Retrieved 2019-07-12.
22. ^'По итогам 2018 года Playrix вошла в десятку самых зарабатывающих мобильных компаний мира'. app2top.ru (in Russian). Retrieved 2019-07-12.
23. ^'False advertising in mobile games overview'. Blog - Apptica. 2019-08-09. Retrieved 2020-04-16.
24. ^'Township for Windows Phone'.
25. ^'Fishdom'. www.facebook.com. Retrieved 2019-07-12.
26. ^Playrix анонсировала новую три-в-ряд - Gardenscapes
27. ^App Store Best of 2016
28. ^Chapple, Craig; Editor, Senior. 'First ever Mobile Games Awards winners revealed'. pocketgamer.biz. Retrieved 2019-07-12.CS1 maint: extra text: authors list (link)

External links[edit]

• Official website(in English)
• Official website(in Russian)
• Russian Gamer Brothers Are the Newest Hidden Billionaires (in English)
• «В России наши игры в топе. Но бренд не знает почти никто» Два брата из Вологды сделали компанию Playrix и попали в список миллиардеров Bloomberg. (in Russian)
• По итогам 2018 года Playrix вошла в десятку самых зарабатывающих мобильных компаний мира (in Russian)
• Playrix scores another big match-3 mobile game hit with Homescapes (in English)
• The making of Gardenscapes spin-off Homescapes (in English)
• Official website(in English)